Thursday, May 12, 2011

the newest facebook feature

so you're on facebook, uploading pictures from your most recent vacation and, naturally, you tag yourself and all of your friends.  but what about that beer can in the photo?  or the designer dress you're wearing?  soon, you will be able to tags those as well.  facebook is introducing a new feature that allows you to tag products and brands in your pictures.  so, for instance, if there's a photo of you on your iphone texting at a bar, you can tag the phone with "apple inc." - the name of apple's facebook page. 

as a marketer, this is a welcomed social media innovation.  as a consumer, i'm not sure whether or not i would take the extra time to tag a product in my photos.  maybe if it was a particularly funny/interesting picture i would, or if it was a brand that i really loved.  but i think i would use the feature selectively at best.

what do you think about this new feature?  is it something that you would use?

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